An appetite for serving up gory frights reunites the producing team behind the original and successive “Evil Dead” films: producer Rob Tapert and executive producers Sam Raimi and Bruce Campbell. They are joined by accomplished filmmaker Lee Cronin to take the action to new places (and heights) with “Evil Dead Rise.” Since 1981, the cult classic “The Evil Dead” has spawned a long-lasting IP and a passionate fanbase that transcends generations. Planning to create an eagerly awaited new film in the franchise, Raimi met with studio executives in 2018 and pitched the idea of doing something new theatrically, leveraging the property while expanding the storytelling.
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| Photo Credit: Warner Bros. PH |
In keeping with “Evil Dead Rise” director’s (Lee Cronin) vision, Ayala Malls Cinemas lets the audience in an immersive ultimate fear experience as the family fights for survival against a demon-possessed mom turned into a non-stop killing machine.
As Lee Cronin is quick to bring horror back to the basics, he shares, “I hope audiences are going to love the horror, because first and foremost, when you make a horror movie, you want it to be scary and entertaining. I think moviegoers will enjoy the visual verve and restlessness of the movie when it really gets going, along with the fresh experience—this is very much an ‘Evil Dead’ movie, but it’s really in the here and now. And hopefully, it will be an entry point into an even greater ‘Evil Dead’ universe than the one we know to date. I think great horror is something that you watch and then it follows you home, when you turn the lights out. This really takes the horror home.”
You’ve been warned, with an R-18 rating by the local censors board with no cuts, the film’s irreplaceable experience of fear in horror on the big screen is heightened with Ayala Malls Cinemas’ up-to-date state-of-the-art cinema technology. Prepare to step into a riveting summer of thrills where the sights and sounds of horror are inescapable inside Ayala Malls Cinemas when “Evil Dead Rise” is finally unleashed on May 10.
